Crest + Oral-B
As part of the team crafting Crest and Oral-B’s convention presence each year, I oversee the brands’ social media activities. Our strategies have included Facebook Live, Twitter contests, photos, and daily videos that boost on-site engagement and let followers who can’t visit our booth become part of the action. They’ve also yielded content that Crest and Oral-B have been able to repurpose across other platforms.
Take a look at a couple of our themed videos below.